Focus on… Ponleu Selpak Boutique

Creative design by Cambodian minds

Launched in 2016 and incubated on Phare Ponleu Selpak’s campus in Battambang, the Ponleu Selpak brand made a grand entrance in Phare, The Cambodian Circus boutique space in Siem Reap.

From now, before and after the amazing circus show performed by our circus and music graduates in Siem Reap’s Big Top, another facet of Phare Ponleu Selpak’s arts school will be revealed to the visitors: the amazing work and skills of our Visual and Applied Arts School students, artists, graduates and designers.

Ponleu Selpak means “Brightness of the Arts”. First of all, the brand was an initiative created as a relevant continuity to the school training project.

Every creation of the boutique is designed by an artist or designer of Phare Ponleu Selpak, and provide them a valuable and professional context of promotion and selling, from their first year of school. A portion of the proceeds of each sale are returned directly to the artists, and the rest goes to support Phare Ponleu Selpak’ arts and educational programs. Consequently, every creation sold supports the career of the new generation of Cambodian artists by providing them earnings and visibility and by creating an independent, sustainable and direct source of income to the NGO.

In addition to that, all the items sold are responsibly produced in order to support the whole Cambodian community, in collaboration with our partner social enterprises such as Friends International and Human and Hope Association. The products are 100% made in Cambodia, with highest quality and durability standards and a special attention to environmental and social costs.

Ponleu Selpak brand is a window display for contemporary Cambodian creations, by showcasing how modern and creative Cambodian artists can be, and not necessarily what people expect from arts and design in Cambodia.

 

“I draw some notebook covers and I am so happy when I see people like and buy my artworks. It encourages me a lot to work hard and supports me covering my basic needs”
Lim Sreychhing, Year-1

“My work is showcased in the boutique next to the ones of very outstanding artists. I am so proud of myself and I become more and more confident! My family also changed its point of view regarding Phare and the arts and graphic design classes. First they thought that studying arts was a waste of time, and now they can see the great outcome for me and my future life. In addition to that, I earn money, and I am happy to support Phare, which supports me so much from the beginning.”
Ry Moni Sovannya, Year-3

“I made paintings and and a comic book (The Legend of Tey) for the boutique. First I thought that the painters were only able to paint on the walls of the pagodas. But actually, now I really want to become a great artist, and work for a big company in the future. It is also so rewarding to earn money by myself…”
Phen Pheourt, Year-2